LEAD GENERATION FOR SERVICE BUSINESSES

Leads that convert, not waste your time

We manage paid ad campaigns with one focus: qualified leads that turn into customers. Strategic targeting, fair reporting, no vanity metrics.

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Sounds Familiar?

Most service businesses we work with come to us with the same three problems.

Leads come in, but sales says they’re bad

Your forms fill up, the phone rings, but the conversations don’t turn into customers. You’re spending money without knowing which ads actually drive revenue.

Ad spend keeps going up, but results don’t follow

Budget increases, but conversions stay flat. It’s hard to connect spending to actual customer acquisition. Something’s leaking, but you don’t know where.

Your last agency optimised for the wrong things

They reported clicks and impressions. You needed booked appointments and closed deals. They were reactive, unresponsive, or oversold and underdelivered.

What We Do Differently

We fix the problems above. Here’s how.

Quality Over Volume

We optimise for leads that convert into customers not clicks, impressions, or form fills that go nowhere.

Diagnosis Before Deployment

We analyse what’s working and what’s not before launching campaigns. Strategy first, execution second.

Structured, Calm Delivery

Proactive communication, realistic timelines, honest expectations. No manufactured urgency, no chaos, no ghosting.

Boutique Focus

Small client roster by design. You get partner-level attention and strategies tailored to your business, not cookie-cutter templates.

Results That Matter

We report on metrics that impact your bottom line.

reduction in cost per lead within 90 days for a home services business

more qualified consultations for a cosmetic surgery practice, on a same ad budget

growth in sales-qualified leads per month for B2B industrial clients

Boutique client roster We intentionally work with a small number of clients to ensure quality delivery and partner-level attention.

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Who We Work With

Service businesses where lead quality matters more than volume.

Home Services

HVAC, roofing, plumbing, landscaping, garage coating, and contractors.

Professional Services

Lawyers, architects, consultants, insurance brokers, medical practices.

B2B Industrial

Distributors, suppliers, and specialised services with long sales cycles.

Not your industry? If lead quality matters more than volume, let’s talk.

Clients We’ve Worked With

How We Work

From first call to optimised campaigns in 30 days.

Week 1: Alignment & Discovery

What does a qualified lead look like? What’s your sales process? What have you tried before?

Week 2: Research & Diagnosis

We analyse current performance and identify root causes of lead quality issues. Diagnosis before deployment.

Week 3: Strategy & Setup

Targeting, messaging, campaign architecture — tailored to your business. You review everything before launch.

Week 4: Launch & Monitor

Campaigns go live with proper tracking. Daily monitoring first week, then weekly optimisation.

Month 2-3: Optimize & Scale

Regular testing, refinement, scaling what works. Monthly reporting and strategy calls.

Month 4+: Partnership

Consistent optimisation, proactive communication, strategic guidance. We’re in this together.

Book A Strategy Call

Ready to Fix Your Lead Quality?

Book a 30-minute strategy call. We’ll discuss your business, current challenges, and whether we’re the right fit.

Connect with Us

Here’s What Happens Next:

30-Minute Strategy Call
Your business, your challenges, mutual fit check.

Specific Recommendations
Approach, timeline, and investment — clear and specific.

Get Started
Simple contract, clear terms, kick off within a week.

Learn more about our process

Common Questions

Do you only work with certain industries?

We specialize in three sectors: home services, professional services, and B2B industrial/commercial. If you’re a service business where lead quality matters more than volume, we can likely help.

What’s the minimum budget to work with you?

Our minimum is €1,000/month for our services, plus we recommend €2,000-4,000/month minimum in ad spend. Total investment starts at €3,000/month. This ensures we have enough budget to test, optimize, and generate meaningful results.

How quickly will I see results?

Initial traction typically within 30-60 days, full optimization by 90 days. This is why we require 3-month minimums—quality lead generation is strategic, not instant. Anyone promising results in 2 weeks is overselling.

Do you work with clients in my country?

We’re remote-first and work primarily with US and European clients (35%). As long as we share a language (English) and a reasonable timezone overlap, location doesn’t matter.

What makes you different from other agencies?

Three things: (1) We only do PPC lead generation. We’re specialists, not generalists. (2) We optimise for lead quality and conversion, not vanity metrics. (3) We operate with structured, calm delivery. No chaos, no manufactured urgency, no screaming or fire drills.

Do you guarantee results?

Stop right there. Agencies cannot guarantee specific results because lead generation depends on many factors (your offer, sales process, market conditions, etc.). We guarantee a structured, proactive partnership and transparent reporting. What control what we can control: strategic approach, quality execution, and honest communication.

Can you help with SEO, social media, email marketing, etc.?

We believe in doing one thing exceptionally well rather than many things adequately. We focus primarily on paid advertising lead generation, but we can support local SEO as an additional effort since it works hand-in-hand with paid advertising.