Client Overview
A UK supplier specializing in heating and boiler parts, servicing both consumers and professionals in the industry aimed to capitalize on the summer season with a July Sale 2024 campaign designed to drive purchases and boost online sales.
OBJECTIVES
Maximize Sales: Drive purchases during the July sale period.
Enhance Reach: Increase brand visibility to new and existing customers.
Optimize ROAS: Ensure a high return on ad spend (ROAS) by driving efficient conversions.
RESULTS
£57.841,90
Revenue generated
11.35
ROAS
95,284
Impressions
STRATEGY
How we did it
Targeted Ad Sets
The campaign was segmented to target existing customers, retarget past website visitors, and attract new customers through interest-based and lookalike audiences. The campaign targeted users in the UK, optimising delivery based on geographic performance insights.
Creative Assets
Ad copy and creatives focused on the July Sale, highlighting discounts and exclusive deals on heating and boiler parts. Ads featured a range of popular products to capture the attention of potential customers who were actively looking for heating parts.
Optimization
The campaign allocated £509.53 in ad spend over the month, with a focus on reaching both new and retargeted users. Throughout the campaign, optimizations were made to improve performance, such as tweaking ad creatives and adjusting audience targeting to maximize return.