Client Overview

Mozaik Foundation is leading the development of a new generation of entrepreneurial and innovative youth in Bosnia and Herzegovina – a value-driven force that creates new social and economic value, creates new jobs and serves as a role model to other youth.
Mozaik is one of the most innovative and transparent non-profits in South-East Europe. Over the last 20+ years, Mozaik grew deep roots in local communities and gained the trust of numerous domestic and foreign partners, including Swiss, Swedish, USA and other governments. In 2016 Foundation commenced its 10-year strategy which identifies, empowers, and invests in youth with the potential to become role models.

Challenges

As one of the first local nonprofit foundations that gained access to Google Ad Grant, Mozaik wanted to utilize the grant program to reach its broader network in the diaspora to promote philanthropy projects.

THE SOLUTION

After carefully researching keywords relevant to diaspora members we agreed on targeting high-income earners in Northern Europe with actionable emotional content, as well as to provide 30 hours worth of training to the foundation’s staff to continue the campaign after the consulting period.