Client Overview

LibertyCon is the largest pro-liberty event in Europe with the goal of gathering and educating the liberty movement on the most important issues threatening liberty.

Challenges

After not running a Europe-wide event in 2021 due to the global lockdown, European Students For Liberty decided to hold a 2022 edition in Prague. The challenge was to renew brand awareness in Europe and get 600 attendees in person.

The 2023 edition was held in Portugal and had a goal of further establishing ESFL’s presence in the growing region while offering a refreshing take on an event that includes multiple stages, festival and entertainment elements.

THE SOLUTION

The event was revamped as a hybrid experience focusing on digital and in-person attendees.

With a dedicated team and a group of volunteers, we developed targeted content focused on conversion with highly localised ads utilising internal budget and Google Ad Grant, as well as organic social media reach and media relationships.