Built by someone who got tired of bad agencies.
Mission Driven Marketing was founded in 2019 after years of watching agencies overpromise, underdeliver, and optimise for their own metrics instead of their clients’ revenue.
There’s a reason we work the way we do.
Our founder Darjan spent years working in-house and at agencies across Europe, UK and US. The same patterns kept showing up. Clients paying for reports full of numbers that didn’t connect to revenue, agencies disappearing when results didn’t materialise, campaigns launched without understanding the business first.
Mission Driven was built as the opposite of that. Small by design. Specialised by choice. Focused on one thing: bringing in customers who actually buy.
WHAT WE ACTUALLY DO
We do one thing. We do it well.
Paid advertising and local SEO for service businesses — home services, professional services, and medical practices — where one good customer is worth a lot and bad leads waste everyone’s time.
We don’t do e-commerce. We don’t do SaaS. We don’t do social media management or brand strategy or content calendars. We generate leads that convert. That’s it.
We started with a simple premise: what if an agency actually did what it said? What if we specialised instead of generalising? What if we optimised for client results instead of agency revenue?
Today, we’re a distributed team across Europe working primarily with US and European service businesses. We’ve managed millions in ad spend and generated thousands of qualified leads for clients in home services, professional services, and B2B industrial sectorsWe’re not trying to be the biggest agency. We’re trying to be the best at what we do: generating leads that convert.
Our Approach
Strategy before anything else
We don’t touch your budget until we understand your business. Who’s your best customer? What is your sales process like? Where are leads falling through the cracks?
Small roster, real attention
We work with a small number of clients at any time. Not because we can’t scale but because quality delivery requires focus. You’ll always know what’s happening, what’s next, and why.
Honest reporting
Cost per lead. Cost per booked job. Revenue. If a campaign isn’t working, we tell you and fix it. If it is working, we scale it. No hiding behind impressions and reach.
IS THIS A FIT?
Our Ideal Clients:
- Service businesses turning over €500k–€10M
- Home services, professional services, medical and aesthetics, B2B industrial
- Can invest €3,000+ per month in advertising
- Care more about lead quality than lead volume
- Want a long-term partner, not a short-term vendor
- Have patience for strategy (not looking for overnight miracles)
We’re Probably Not a Fit If:
- You’re looking for cheap/discount pricing
- You want results in 2 weeks
- You need a full-service agency
- You’re outside of our preferred business sectors
- You don’t know your customer economics (LTV, sales process)
We’d rather turn down the wrong client than take them on and underdeliver. If the above sounds like you, let’s talk.
Results We’ve Delivered
For B2C home services businesses, through strategic paid advertising campaigns focused on high-quality lead generation.
For B2B industrial clients, where each lead is worth thousands. Quality over volume means fewer leads, higher conversion rates.
Within 60 days for the home services business by optimising targeting, messaging, and landing page experience.
Boutique client roster We intentionally work with a small number of clients to ensure quality delivery and partner-level attention.
Clients We Worked With
Here’s What Happens Next:
We talk about your business and where leads are falling short
You get a clear picture of what’s possible and what it costs
If it’s a fit — we get started within a week