We’re a boutique paid advertising agency specialising in lead generation for service businesses.
We’re Not Your Typical Marketing Agency
You’ve heard that before, right? Every agency says they’re different.
Here’s what actually makes us different:
We Only Do One Thing We focus exclusively on generating qualified leads through Google Ads, Meta Ads, and local SEO, because doing one thing exceptionally well beats doing ten things adequately.
We Work With Service Businesses Not e-commerce. Not SaaS (unless proven product-market fit). Not consumer products. We specialise in a few sectors: home services, professional services, nonprofits and B2B industrial, where lead quality matters more than lead volume.
We Optimise for What Actually Matters Not clicks. Not impressions. Leads that convert into customers. That means we focus on cost per lead, conversion rates, and customer acquisition cost, the metrics that impact your revenue.
We Believe in Structured Partnership Most agencies operate in constant firefighting mode, reactive, chaotic, scrambling. We don’t. We believe great results come from strategic clarity, not urgency. That means proactive communication, realistic timelines, and honest expectations. You’ll always know what’s happening, why we’re doing it, and what’s next.
We’re Intentionally Small We work with a select roster of clients (typically 6-10 at any time) because quality delivery requires partner-level attention. You’re not an account number. You’re not lost in a sea of hundreds of clients. You get strategic focus.
Our Story
Mission Driven Marketing was founded in 2019 by Darjan Minov, who spent years working in-house and at agencies, frustrated by the same patterns: overpromising, underdelivering, optimising for vanity metrics, and treating clients like numbers.
We started with a simple premise: what if an agency actually did what it said? What if we specialised instead of generalising? What if we optimised for client results instead of agency revenue?
Today, we’re a distributed team across Europe working primarily with US and European service businesses. We’ve managed millions in ad spend and generated thousands of qualified leads for clients in home services, professional services, and B2B industrial sectors.
We’re not trying to be the biggest agency. We’re trying to be the best at what we do: generating leads that convert.
Meet The Team
Darjan Minov
MANAGING DIRECTORStrategy, client relationships, and business development. Darjan founded Mission Driven in 2019 and leads strategic direction for all client accounts.
Mirza Hodžić
BUSINESS DEVELOPMENTCampaign management, optimisation, and client communication. Mirza brings extensive experience in SEO, paid advertising and lead generation.
The rest of our team are freelancers, experts and consultants specialising in specific industries or platforms. We’re a small team by design. This allows us to maintain quality, move quickly, and give every client the attention they deserve.
Our Approach
Strategy Before Execution
We don’t launch campaigns and hope for the best. We diagnose your lead quality problem first: Who’s your ideal customer? What’s your sales process? Where are current leads coming from? What’s actually converting? Then we build campaigns that solve the actual problem.
Quality Over Volume
A business that needs 5 qualified leads per week doesn’t need 50 unqualified ones. We optimise for leads that match your ideal customer profile and convert into revenue, not just form fills that waste your sales team’s time.
Transparent Results
You’ll get clear reporting on metrics that matter: cost per lead, lead volume, conversion rates, and customer acquisition cost. No hiding behind “impressions” or “reach.” We show you exactly what’s working and what’s not.
Calm, Structured Delivery
No manufactured urgency. No panic. No ghosting. You’ll get proactive updates, realistic timelines, and honest communication. If something’s not working, we tell you and fix it. If something’s working, we scale it.
Who we work with?
Our Ideal Clients:
- Service-based businesses (€500k-€10M revenue)
- Home services, professional services, nonprofits or B2B industrial sectors
- Can invest €3,000+ per month
- Value lead quality over quantity
- Want strategic partnership, not just vendor
- Have patience for strategy (not looking for overnight miracles)
We’re Probably Not a Fit If:
- You’re looking for cheap/discount pricing
- You want results in 2 weeks
- You need a full-service agency
- You’re outside of our preferred business sectors
- You don’t know your customer economics (LTV, sales process)
We’re selective about who we work with. Not because we’re elitist, but because quality delivery requires focus and alignment.
Results We’ve Delivered
For B2C home services businesses, through strategic paid advertising campaigns focused on high-quality lead generation.
For B2B industrial clients, where each lead is worth thousands. Quality over volume means fewer leads, higher conversion rates.
Within 60 days for the home services business by optimising targeting, messaging, and landing page experience.
Boutique client roster We intentionally work with a small number of clients to ensure quality delivery and partner-level attention.
Clients We Worked With
Here’s What Happens Next:
Book a 30-Minute Strategy Call
We’ll discuss your business, current challenges, and whether we’re a good fit.
We’ll Provide Specific Recommendations
Based on our call, we’ll outline which approach makes sense for your business, expected timeline, and investment required.
If We’re Aligned, We Get Started
Simple contract, clear terms, and we kick off within a week. You’ll have a clear plan and know exactly what to expect.