Client Overview
A professional services B2B company specializing in HR solutions wanted to enhance their digital presence, drive more organic traffic, and generate leads through SEO. In this case study, we outline the strategy, implementation, and results of our SEO efforts for the client over the past year.
OBJECTIVES
Increase Organic Traffic: Boost visibility on search engines through optimized content and improved rankings.
Generate Leads: Drive qualified organic traffic to the website that converts into form submissions and calls.
Improve Website Engagement: Reduce bounce rates, increase the number of pages visited per session, and encourage more user interactions with content.
RESULTS
24%
Website visits growth
57%
Lead generation growth
53%
Bounce rate drop
STRATEGY
How we did it
SEO Strategy and Keyword Optimization
The first step involved conducting thorough keyword research to identify high-converting, industry-specific keywords related to HR services. This research uncovered valuable long-tail keywords that aligned with the specific HR solutions sought by small to medium-sized businesses. With this insight, the team optimized on-page SEO elements, including meta titles, descriptions, headers, and content, ensuring these elements were better targeted to the chosen keywords. As a result, the client saw increased search engine visibility and higher rankings for relevant industry terms.
Content Optimization and Blogging
The team enhanced existing website content by strategically inserting relevant keywords, improving readability, and adding clear calls to action (CTAs) to engage visitors. Furthermore, they created SEO-optimized blog posts, specifically targeting common HR-related queries to capture long-tail organic traffic. Structured data, including schema markup, was also added to improve how the site appeared in search results, leading to increased click-through rates.
Technical SEO Improvements
Several technical issues were addressed to improve the overall health of the website. These included optimizing site speed, enhancing mobile responsiveness, and resolving crawl errors and broken links. By improving user experience and ensuring that search engine bots could easily index all pages, the team significantly boosted the site’s SEO rankings.FH
Local SEO Targeting
For HR services that catered to specific regions, the strategy included local SEO tactics. The team optimized for location-based searches by enhancing local content and the Google My Business profile, which improved the site’s visibility for users searching for HR services in specific geographic locations.
Backlink Strategy
To further improve the website’s domain authority and competitive keyword rankings, a link-building campaign was launched. The team earned backlinks from authoritative HR blogs, business directories, and industry publications, which contributed to higher domain authority and improved search engine rankings.