Client Overview
Our client sought to enhance its digital footprint, drive more qualified leads, and boost sales through targeted SEO and paid advertising strategies. The primary goal was to improve online visibility, increase lead flow, and optimize conversion rates by implementing a strategic marketing plan.
OBJECTIVES
Increase Qualified Leads: Drive a higher volume of relevant and qualified leads through digital channels.
Boost PPC Performance: Improve the efficiency of paid advertising, reducing cost-per-conversion while enhancing click-through rates (CTR) and overall ROI.
Enhance SEO Performance: Build organic website traffic through optimized content strategies, keyword ranking improvements, and increased site engagement.
Increase Sales Conversion: Streamline lead management processes to close more deals and ensure consistent revenue growth.
PPC Results
€50.26
Saved in cost per conversion
28.8%
CTR growth
3000
Average new website visitors
STRATEGY
Optimised PPC Campaigns
We fine-tuned PPC campaigns across Google Ads and Bing, tailoring ad copy and landing pages to improve relevance and boost conversion rates. Regular analysis of campaign data allowed us to adjust bids and keywords in real-time, ensuring efficient spending and optimal results.
Improved SEO and Content Strategy
We revamped its content marketing strategy to focus on high-converting, long-tail keywords, and produced valuable content designed to capture organic search traffic. The team enhanced technical SEO, improving site structure and metadata to ensure better crawlability and rankings across key pages.
Conversion Rate Optimisation (CRO)
Improved design, messaging, and clear calls-to-action on landing pages helped increase lead conversion rates and reduce bounce rates. Regular A/B tests were run on ads and landing pages to determine the most effective approaches for conversion.