Lead Generation for Service Businesses

We manage paid ad and local SEO campaigns with one focus: generating qualified leads that convert into customers, because that’s what we do best.

How We’re Different

Before we show you packages, here’s what makes our approach different.

Optimising for Revenue, Not Vanity

Other agencies report on clicks, impressions, and “reach.” We report on cost per lead, conversion rates, and customer acquisition cost metrics that actually impact your bottom line.

Diagnostics Before Deployment

We don’t launch campaigns and hope for the best. We analyze your business, understand your ideal customer, review what’s working (or not), then build campaigns that solve the actual problem.

Core Specialisation in Service Businesses

Not e-commerce. Not consumer products. We work exclusively with home services, professional services, nonprofits and B2B industrial businesses where lead quality matters more than volume.

Our Packages

Choose the approach that fits your business:

Focused

Best for
Single service or location, testing paid ads, or maintenance mode for proven campaigns

What’s Included
One platform campaign strategy and setup
1-2 campaigns maximum
Monthly optimisation
Conversion tracking setup and maintenance
Monthly performance report
30-minute monthly strategy call
Email/Slack support (24-hour response time)

Recommended Ad Spend
€2,000-5,000/month

Minimum Commitment
3 months

What’s NOT Included
Ad creative production (available as add-on)
Landing page design/build (available as add-on)
Multi-platform campaigns
SEO or other marketing services

Ideal For
Single-location service business
Clear, simple offering
Testing paid ads or maintaining proven campaigns
Budget-conscious but quality-focused

Growth

Best for
Multiple services/locations, proven channel ready to scale, or integrated platform approach

What’s Included
Multi-platform strategy
2-3 campaigns across platforms
Everything in Focused PLUS:
Advanced audience segmentation and targeting
Competitor analysis and market positioning
Landing page optimisation recommendations
2 monthly strategy calls (45 minutes each)
Priority support (same-day response)

Recommended Ad Spend
€5,000-10,000/month

Minimum Commitment
3 months

What’s NOT Included
Ad creative production (available as add-on)
Landing page design/build (available as add-on)
SEO or content marketing services

Ideal For
Multi-location or multiple service lines
Ready to scale what’s working
Want integrated platform approach
Value strategic partnership

Premium

Best for
Established businesses wanting predictable, scalable lead generation with full strategic support

What’s Included
Full multi-platform strategy
Unlimited campaigns
Everything in Growth PLUS:
Full funnel strategy
CRM/lead tracking optimisation and consultation
Quarterly strategic planning sessions
Weekly performance reviews
Custom reporting dashboard
Dedicated account manager
Strategic advisory on offers, messaging,
and market positioning

Recommended Ad Spend
€10,000 and more/month

Minimum Commitment
3 months

What’s NOT Included
Ad creative production
(add-on available at preferred rate)
Full-service creative agency work

Ideal For
€1M+ annual revenue
Proven business model ready to scale
Want a strategic partner, not just a vendor
Long-term growth mindset
Serious about dominating your market

Book A Strategy Call

Add-ons

Ad Creative Production

Producing 4-8 static ad graphics, basic video editing (if footage provided), carousel ads, and A/B test variations. Most clients that don’t have in-house design capacity can use this solution.

Landing Page Build

Conversion-optimised landing page, mobile responsive, integrated with tracking. Better landing pages = better conversion rates from the same ad spend.

Advanced Conversion Tracking Setup

Accurate event tracking, CRM integration, attribution setup, and Google Analytics 4 configuration are essential. Many clients experience tracking issues; this solution addresses and resolves those problems.

Local SEO

Local SEO increases your visibility in local searches, helping customers find your business on Google Maps. It encourages calls or visits by optimizing your Google Business Profile and gathering reviews, boosting trust and sales in your area.

Our Process

Here’s what happens when you work with us

Week 1: Alignment & Discovery

We understand your business model, customer value, and current challenges. What’s a qualified lead? What’s your sales process? What have you tried?

Week 2: Research & Diagnosis

We analyze current performance (if running ads) and identify root causes of lead quality issues. We diagnose before deploying.

Week 3: Strategy & Setup

We develop targeting, messaging, and campaign architecture. You review everything before launch.

Week 4: Launch & Monitor

Campaigns go live with proper tracking. Daily monitoring first week, then weekly optimisation.

Month 2-3: Optimize & Scale

Regular testing, refinement, and scaling of what works. Monthly reporting and strategy calls.

Month 4+: Partnership

Consistent optimization, proactive communication, strategic guidance. We’re in this together.

Book A Strategy Call

Learn more about our process

Common Questions

Do you only work with certain industries?

We specialize in three sectors: home services, professional services, and B2B industrial/commercial. If you’re a service business where lead quality matters more than volume, we can likely help.

What’s the minimum budget to work with you?

Our minimum is €1,000/month for our services, plus we recommend €2,000-4,000/month minimum in ad spend. Total investment starts at €3,000/month. This ensures we have enough budget to test, optimize, and generate meaningful results.

How quickly will I see results?

Initial traction typically within 30-60 days, full optimization by 90 days. This is why we require 3-month minimums—quality lead generation is strategic, not instant. Anyone promising results in 2 weeks is overselling.

Do you work with clients in my country?

We’re remote-first and work primarily with US and European clients (35%). As long as we share a language (English) and a reasonable timezone overlap, location doesn’t matter.

What makes you different from other agencies?

Three things: (1) We only do PPC lead generation. We’re specialists, not generalists. (2) We optimise for lead quality and conversion, not vanity metrics. (3) We operate with structured, calm delivery. No chaos, no manufactured urgency, no screaming or fire drills.

Do you guarantee results?

Stop right there. Agencies cannot guarantee specific results because lead generation depends on many factors (your offer, sales process, market conditions, etc.). We guarantee a structured, proactive partnership and transparent reporting. What control what we can control: strategic approach, quality execution, and honest communication.

Can you help with SEO, social media, email marketing, etc.?

We believe in doing one thing exceptionally well rather than many things adequately. We focus primarily on paid advertising lead generation, but we can support local SEO as an additional effort since it works hand-in-hand with paid advertising.

Clients We Worked With

Ready to Generate Leads That Actually Convert?

Connect with Us

Here’s What Happens Next:

Book a 30-Minute Strategy Call
We’ll discuss your business, current challenges, and whether we’re a good fit.

We’ll Provide Specific Recommendations
Based on our call, we’ll outline which approach makes sense for your business, expected timeline, and investment required.

If We’re Aligned, We Get Started
Simple contract, clear terms, and we kick off within a week. You’ll have a clear plan and know exactly what to expect.